# Creative Director Skill

> An open-source AI agent skill that turns a creative brief into award-calibre campaign ideas. It mines a consumer insight first, generates ideas with 20 proven ideation methods (SIT, TRIZ, SCAMPER, Lateral Thinking, bisociation and more), scores every concept against 6 weighted criteria calibrated to Cannes Lions and D&AD jury standards, and recursively refines until an idea reaches 9/10. Free, MIT-licensed.

Key facts:
- 571 award-winning campaigns (1950–2025) analysed as a reference library, each card documenting the insight, execution, and reusable pattern
- 18 recurring creative patterns mapped; saturation detection lowers originality scores for patterns already used 50+ times
- 20 ideation methods grouped into 6 families: structural, association, inversion, perturbation, volume, bonus
- 6 weighted scoring criteria: originality 0.25, strategic fit 0.20, emotional impact 0.20, feasibility 0.15, scalability 0.10, simplicity 0.10
- Pipeline: brief intake → insight mining → ideation → evaluate + refine loop → articulation
- Works as a skill for Claude and compatible AI agents

## Links

- [GitHub repository](https://github.com/smixs/creative-director-skill): source, installation, documentation
- [English landing page](https://cd-skill.com/)
- [Russian landing page](https://cd-skill.com/ru/)